Mythbusting: Content Marketing Pt. 2

There are so many myths regarding content marketing and it’s hard to know what to believe. Our last post talked about eight of these myths, but we believe it’s important to cover another eight myths that you should be aware of.

Mythbusting: Content Marketing Pt. 1

Like most marketing terms, “content marketing” sounds quite general, so many people wonder what is classed as content marketing and what isn’t. At its simplest level, content marketing is about using any form or all forms of content to drive traffic to a specific site or platform. In saying that, it still sounds really general, so it’s understandable how many myths there are surrounding content marketing.