Mythbusting: Content Marketing Pt. 2

There are so many myths regarding content marketing and it’s hard to know what to believe. Our last post talked about eight of these myths, but we believe it’s important to cover off a few more — another eight actually.

Here are eight more content marketing myths you should be looking out for:

9. You need a blog to do content marketing

Not everyone needs to have a blog, and you shouldn’t have one just because others do. Some businesses really don’t suit having a blog, and they can be very time consuming. If you don’t have the time, money, or motivation, then there’s no point. Only have a blog if you can make it an exceptional blog.

10. You can just put your blog on automatic

Quality content doesn’t happen automatically. Perhaps there will come a time where someone figures out how to make that happen, but for now, it has to be done manually. Using automatic rewriting or spinning software greatly reduces quality, and search engines pick up on that. They are programmed to judge quality based on many different variables, and a post sounding like it was written by a human is one of them.

11. It’s easy, you just create something that will go viral…

Big companies with millions of dollars at their disposal try to do this all the time, but with generally very random results. No one really knows what makes something go viral, though many have opinions on it. It’s a crazy mix of factors, and lots of luck, that goes into something suddenly being “viral.” It’s quite common for something like a camera phone video to go viral — that wasn’t big money, that probably wasn’t even planning, it was just dumb luck. Concentrate on producing quality content and if it manages to go viral you’re pretty lucky.

12. Everything you write needs to be stuffed with keywords

Eeek! Before search engines starting caring about natural writing styles, bloggers focused on keyword ratios. This meant that for every 100 words that you wrote, you needed to include the keyword(s) that you were targeting in your post. Depending on what ratio you were going for, you might use your keyword quite heavily in a post. It didn’t make for very good writing, but back then it did the trick. Now you are better off writing in a natural way, like how you would speak to someone.

13. It’s better if you write longer posts

It’s pretty safe for the average blogger to limit their posts to 500-1,000 word each. One caveat, Google’s SEO algorithm is a moving target. They do look for longer (900-1,000 word) quality posts.

Reminder: Quality over quantity

If you’re making a video, try to limit it to 2-3 minutes. For the most part, people visiting your blog through search aren’t really wanting to stick around for a long amount of time. They will tire of long content and leave without looking any further. Your blog could cater to a different audience, that maybe prefer a longer post, so it’s important to remember that not all demographics will be the same. Test your content lengths and see which posts do the best — longer or shorter.

14. The more I post on my blog, the better I’ll be

Again, times have changed. Long ago, posting lots of articles made it easier for search engines to find your site. High quantities meant you would be more successful in search engines, and quality didn’t really matter. Now, it’s all about quality, and high-quality content will always have a better chance of getting you higher rankings. Produce the best content that you can and don’t worry about writing ten posts a day.

Does the word quality seem to be prevalent?  It’s that important!

15. You should take every post and republish it on all other channels

Social media automation tools can be handy, but they tend to be very obviously automated. You might choose to have your website set up to automatically throw all new content onto social media, but just remember that people will mostly notice and be unimpressed by it. Many solopreneurs, including myself, struggle with this. If you feel strongly that you need to automate this process, then make sure that you are writing additional comments in a conversational tone so the post looks at least a little different, or like someone actually interacted with it.

16. You should be present on all social media sites

This is a very common misconception. Unless you have the time and the money to really be seen on social media, you might not get very good results. Social media platforms are huge and crowded full of people trying to your attention, and that is a huge commitment on their part. Building a community takes long and consistent effort, so doing it across lots of different sites is very costly. Focus on a couple that really suit your business and spend your efforts on these. Spend some money marketing on these two sites and keep your content marketing efforts focused.

Content marketing is ever-evolving. You can’t believe everything you hear because there are constantly new developments that change the game. Google puts out updates constantly that make website owners scramble to make changes, so what is working today might not work tomorrow. Keep up to date with the industry and read articles only from reliable sources.

Image credit: The Mythbusters by EddieX | CC BY-SA 3.0
Image credit: The Mythbusters by EddieX | CC BY-SA 3.0

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logo1bSince 2006, Out of the Office has offered ideas and ways to increase your productivity, decrease your workload, and work more efficiently. We nurture a successful business relationship, while continuing to grow as your business partner. We are focused on streamlining your administration, social media planning and execution, content writing and offering creative solutions for your business success.

Featured Image Credit: Suomy | CC0 Public Domain