Mythbusting: Content Marketing Pt. 2

There are so many myths regarding content marketing and it’s hard to know what to believe. Our last post talked about eight of these myths, but we believe it’s important to cover another eight myths that you should be aware of.

Mythbusting: Content Marketing Pt. 1

Like most marketing terms, “content marketing” sounds quite general, so many people wonder what is classed as content marketing and what isn’t. At its simplest level, content marketing is about using any form or all forms of content to drive traffic to a specific site or platform. In saying that, it still sounds really general, so it’s understandable how many myths there are surrounding content marketing.

Delegate Before You Hit the Panic Button

You might wonder when is the right time to start delegating responsibilities. The answer might be immediately, for some solopreneurs. Just because your company is small enough to be handled by one person, doesn’t mean it needs to be. If you haven’t already started delegating, you need to.

Advantages and Disadvantage of Outsourcing to India

Why outsource to India? India can claim its leadership when it comes to outsourcing, especially internationally. India workers are outranking their peers around the globe with computer programming, internet communicating, and computer technology. They are well-informed and experienced regarding technology, mathematics and science. Global financial benefits are very appealing to many India workers who are poorly paid for their expertise.