Content

Mythbusting: Content Marketing Pt. 1

Mythbusting: Content Marketing Pt. 1

Like most marketing terms, “content marketing” sounds quite general, so many people wonder what is classed as content marketing and what isn’t. At its simplest level, content marketing is about using any form or all forms of content to drive traffic to a specific site or platform. In saying that, it still sounds really general, so it’s understandable how many myths there are surrounding content marketing.

Are You Writing to Be a Leader?

Are You Writing to Be a Leader?

A virtual assistant schedule can be frantic. Finding time to spend with family and to recharge is important in between working at the office, traveling to conferences and meeting with potential clients. Not much time is left for writing, though, but you must do it nonetheless. For the best return on the time you invest, try to write deliberately – think about what and how of your writing. Don’t just write to teach others or to boost your business, write to become an improved leader. The rest – authority, clients, business – will come naturally.

Business Writing in 2015

Business Writing in 2015

Writing in 2015, is actually more important now than it was in the past. Businesses rely on their websites and other online content to show who they truly are to their customers, potential customers and colleagues. The words on a webpage are what makes the real impression. Are your words clearly communicating your story from your own perspective in your own voice? They need to be. Here you will find 8 writing rules to help you fine tune your writing for your blog, website, or social media page.

4 Ways to Fix Content Marketing Mistakes

4 Ways to Fix Content Marketing Mistakes

You’ve realized that content marketing is important and you’ve made an effort to get stuff out there. You’re seeing results, they’re just not what you expected and not really getting any better over time. Are you doing something wrong? It’s possible that you might be making some common mistakes that can easily be fixed. Here are four examples of common content marketing mistakes, and how to fix them.