I always encourage any business owner, even a small solopreneur virtual assistant practice to have a solid marketing strategy and plan .. and to review it every quarter. If you don’t review it periodically, how will you know what is (or is not) working? If you continue to marketing by means that are not returning on your investment, and remember that time is money, then you are throwing money out the window. That’s not smart. A flawless marketing strategy defines effective and professional business actions. That is the why one entrepreneur will be confidently leading a budding business and another business owner stuck in survival mode. I know which business owner I’d prefer to be.