Social Media

5 Tips for Making Social Media Marketing Work

5 Tips for Making Social Media Marketing Work

For businesses today, it’s not uncommon to have multiple social media accounts, across various platforms. For any business wanting to be at the top of their game, it’s a must. Unfortunately, many businesses are lacking the ability to utilize their accounts to their full potential. Business that are not online-based can find social media marketing especially difficult to navigate. Traditionally, marketing has been all about pushing products and the newest thing. In today’s increasingly social environment, this simply doesn’t work anymore. If you want to get past those product-centric tweets and self-advertising status updates, try these five ways of making your social media marketing more successful.

4 Ways to Fix Content Marketing Mistakes

4 Ways to Fix Content Marketing Mistakes

You’ve realized that content marketing is important and you’ve made an effort to get stuff out there. You’re seeing results, they’re just not what you expected and not really getting any better over time. Are you doing something wrong? It’s possible that you might be making some common mistakes that can easily be fixed. Here are four examples of common content marketing mistakes, and how to fix them.

How to Make your Time on Google+ Pay

How to Make your Time on Google+ Pay

An important social network that has been overlooked or ignored by all but a niche group is Google+. It remains popular with technology enthusiasts but has recently started gaining traction in the publishing world, especially amongst newspapers and online news sites. There are many features that set Google+ apart from Facebook, and these can be used to maximize opportunities in your business.