For businesses today, it’s not uncommon to have multiple social media accounts, across various platforms. For any business wanting to be at the top of their game, it’s a must. Unfortunately, many businesses are lacking the ability to utilize their accounts to their full potential. Business that are not online-based can find social media marketing especially difficult to navigate. Traditionally, marketing has been all about pushing products and the newest thing. In today’s increasingly social environment, this simply doesn’t work anymore. If you want to get past those product-centric tweets and self-advertising status updates, try these five ways of making your social media marketing more successful.