Getting the most bang for your conference buck includes successful networking. Planning ahead will secure that and let you feel confident before you arrive.
Networking has gained a negative reputation – it makes many people, especially introverts, cringe at its mere mention. Simply put, networking is really just a way of building relationships. So don’t fall prey to these five networking myths.
Networking isn’t something that everyone feels comfortable doing, especially when it’s intended as a client seeking strategy, but it’s important to always utilize it. When making relationships, research and preparation for any conversation is essential. You should have a concise answer for every question. Networking is about communication and you need to be able to engage in interesting, beneficial conversation. Here are some tips to get you started.
Networking is such a dirty word. I prefer to use the term “making relationships” .. because at the end of the day, that’s really what it is all about. I have made a quick networking event checklist to ensure that I don’t forget something when I attend an event. If you come ill-prepared, potential clients and referrals will be less than likely to refer an assistant who is disorganized. Maybe this will help you out too!
First, always make sure that both parties are fine with an introduction. If you are overbooked week after week, the last thing you really want is an introduction to another potential client, or worse, someone who “wants to pick your brain.” If someone is asking you for an introduction, and you don’t know them well, they seem questionable at best, or if they are looking to talk to your superstar client, be wary. You don’t need to say “Yes!” and feel free to employ the “Power of No!” that I’ve written about a time or two. Remember, having a diverse quality network is important for you and your business.