A common dilemma that many who are starting out on their entrepreneurial journey as a virtual assistant face is: What should I charge for my rate? They look at their competitors and set their price on the lower end of the price range that they observed .. or worse, compare to those rates on bid-to-hire sites, which are notoriously low. The reasoning behind this seems to make sense, they want to compete and they don’t want the price tag to be the reason they didn’t get that customer. So let me be clear: This is NOT a good strategy. Period.