Social media plays an undeniably huge role in everyday life. This has become increasingly more so in the business world, and it’s important for small business owners to involve themselves in this trend. But who has that much time?
Social media automation can be a great solution for the small business owner, and there are tools available that can help. These automation tools allow you to manage all your social media channels from one central platform. You get all the benefits of social media but in a fraction of the time.
If you’re considering shifting to social media automation, remember these three key points:
1. Don’t Go Overboard and Automate Everything
Social media still needs to focus on the “social” aspect of the process. Automating, to an extent, is a great idea. However, if you automate everything and spread the exact same message across all your social media channels, you’re bound to upset customers.
Also consider that social media platforms have different user bases. Twitter users are a very different demographic to Facebook users. Make sure that you change your message to suit each channel.
Spreading your messages across an entire week is better than unloading them all by Wednesday. Also, don’t be afraid to do a random social media post you haven’t planned out, there may be something you want to share or an event that means a further post shouldn’t be used.
People that are engaging with your social media will expect to have some form of interaction with you or your staff, and anything short of sincere can be insulting. Remember to craft your messages in a personable way … just because it’s being sent out automatically doesn’t mean it should read like it was written by a robot.
2. Make Sure To Use the Right Tools
More and more social media automation tools pop up every month, and it can be a little confusing to figure out which one (or more than one) to use. Every one of them will have a benefit over the other, so it’s important to gauge what’s important to your business needs and find the right match. For a small business, one of the free automation tools can probably be enough to handle the job. Some of these platforms are: Hootsuite and Buffer.
The more complex options available within these tools may not be something that you are interested in using. Ultimately, it’s important that you find a tool that’s easy to use on a daily basis. Your preference could be to use one with a more intuitive user interface, rather than one with excessive analytics. Choose whatever works best for you and then learn how to use the tool well.
3. It’s Still Important to Manage Your Time
The point of using a social media automation tool is to make your job easier and to make the whole process take less time. If you spend a lot of time using the tool, then it somewhat defeats the purpose. It’s obviously important to use the tool properly, but it’s just as necessary to use the tool efficiently.
Develop your own social media strategy, and try to dedicate between 30-45 minutes per day to managing your social media accounts. If you feel like it’s not enough time, then adjust your time limits. Just remember, you will get faster with practice, so just keep at it.